Videos have emerged as a valuable way to reach prospects. Before you can shoot a video, though, you need a video script that’s written in jargon-free English and that makes sense when spoken aloud. For example, if you’re recruiting potential employees, you can use video to show what a day at your business is like. If you’re trying to get more DIYers to use your services, a video tutorial on building a wooden toy box enhances your brand awareness and positions you as a trusted educational resource.

You’ve seen the stats. It’s no secret that video is one of the most powerful marketing methods available. Video gets more engagement and drives more growth than any other type of media.

However, you’ll only reap the benefits of video marketing if your videos are at least decently produced. That doesn’t mean every video needs a Hollywood budget, but you do need to put some time into planning your video and writing a video script. Leave the spontaneous selfie-cam footage to Facebook Live and Instagram stories.

Even the biggest businesses don’t have the budget to spend on a company-produced video that professional film studios do; but that doesn’t mean that you shouldn’t dedicate an appropriate amount of time to planning your 30-second testimonial or full-length product feature.

Scripting and storyboarding are essential to any size video project. Both of these items need to be complete before you even touch a camera, or you risk losing both your sanity and control of the project.

Showing uniformity in the way you present your video projects will show your clients and potential clients that your business can be relied upon to produce quality work. The level of professionalism that your business portrays to the market is an essential building block to the achievement of your goals.

Before you can shoot a video, though, you need a video script that’s written in jargon-free English and that makes sense when spoken aloud. If you already have a script but it’s not quite right and needs polish, getting outside professional help could be the difference maker.

By Adam