Facebook is where many of your customers are, and they’d love to engage with you, share your content and get the word out about your business. But first, you have to give them the opportunity to do those kinds of things. That’s where Facebook posts come in. They can tease a blog post on your website and link to the post, or they could be a riff on a funny meme going around.
Facebook users love funny pics.
But as a business, you should always remember your audience. They might not appreciate endless streams of random LOL photos. Sure, the images may get you some viral sharing — but in the end, too many of them could do more harm than good.
So how should you use funny images?
Let’s take this example of a funny egg photo.
If you’re a restaurant with a fan page, this image could be a good opportunity to crack a joke about eggs (pun intended).
Or maybe you could use the image as a jumping off point for a story. For example, do you have a story of related to your business or niche that can be related to a poor broken egg?
For me, as a social media specialist, I’d talk about that one business owner who didn’t implement social media into their marketing — and this is what happened to his business. ?
That’s just an example, obviously. But my point is if you’re creative, you can always find a clever way to relate a funny image to your niche.
You can pose questions to your followers, run contests or share photos of your work “behind the scenes.” Facebook gives you a chance to expose your content to a larger audience and build a community of loyal customers.