For many businesses, landing new customers is the easy part. It’s getting them to come back that proves tricky. Continuing to give them useful content via blog posts, tweets and Facebook posts are great tactics in a multifaceted strategy, and email newsletters are an important part as well. They can announce promotions that drive sales and give customers content they might otherwise not receive.
Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilize simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Email newsletters are also a way to gain new customers. A blog post or landing page could have a call to action at the end enticing customers to sign up for the newsletter. From there, it should only be a matter of time before a prospective customer converts into an actual customer.
Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing services, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead for far stronger results.
Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.